MJ Whalen Associates is an independent sales agency for juvenile products. Since 1973, our family has represented baby and kids brands to retail buyers across the US, and followed every order through to the shelf.
Brands hire us to get their products placed and sold. Buyers count on us to make that easy. We work for both, every day.
MJ Whalen Associates was founded in 1973 by Matthew J. Whalen, who saw a need for better consumer education and client representation in the juvenile products industry. What started as a small California operation has since grown into a trusted national leader for juvenile products, working with top industry brands and standing as a strong advocate for specialty retail stores.
Today we provide concentrated sales and full-service representation for selected manufacturers of juvenile products throughout the US market, backed by more than 45 years of combined experience.
Chris Blay has been around MJ Whalen Associates since diapers. He brings an attention to detail that helps manufacturers execute 360-degree strategies and gives retailers best-in-class product representation.
Chris believes the key to a successful strategy is listening, and being eager and willing to learn. It's with that mindset that he approaches each opportunity to grow and build on the last.
Ann Whalen Blay has over 30 years of experience in the juvenile industry. She brings expertise that spans multiple categories and can be leveraged by manufacturers and retailers alike.
Ann has a keen eye for products that will succeed in brick-and-mortar stores, along with unique insights on improving product development. She focuses her efforts on spending time with retailers in the field and consulting with manufacturers on strategy implementation.
We keep a focused roster, so every brand gets real attention.
Whether you're a brand looking for representation or a buyer with a question about one of our lines, send us a note. We read every message and reply personally.